The Brief
Stanley Black & Decker are one of the largest product suppliers to Bunnings stores nationally and wanted to educate Bunnings staff on their product range and the features and benefits. Bunnings staff are bombarded with a wide range of products to choose from when selling to customers, so educating them the features and benefits is one of the most effective ways to ensure they pass this knowledge on to the customer. Stanley Black & Decker wanted to showcase their range at the Bunnings National Roadshow where Bunnings staff attend this event in their closest capital city. MANBRANDS was tasked with coming up with the best engagement solution to capitalise on engaging this audience
The Solution
ManBrands set about creating concept drawings of a 6m x 6m stand that creatively captured their three hero brands (Stanley, Sidchrome & DeWalt). These drawings were especially focussed on branding via a massive 3m x 4m Overhead Banner, which would differentiate them from other exhibitors. MANBRANDS successfully built and project managed the stand conceptualisation, build and logistics to 4 locations Nationally including labour, bump in and out of each location and transportation. MANBRANDS also ensured that each hero brand included rig units that allowed for demonstrations and gave attendees the opportunity to use their products and see the benefits for themselves.
The Result
The stand was a magnificent structure which towered over other retailers exhibiting at the event. MANBRANDS designed a durable and flexible option that has lasted Stanley Black & Decker three National Roadshows (2014, 2015 & 2016). Feedback from attendees was really positive commenting on the visibility of the Stanley Black & Decker Stand at these events and the fact that they were able to touch and feel the product for themselves as an awesome outcome.
