The Brief
EXEDY have been leaders in the clutch industry and of new clutch technology for over 20 years, boasting a high-quality range of different clutch applications that they supply to the auto aftermarket, as well as having an incredibly active profile in the world of Motorsport in fields such as F1, V8, Drift and MotoGP. EXEDY came to ManBrands in need of a digital strategy to reach more potential customers regarding their dynamic range of clutches and to begin building a community that leveraged their lively involvement in Motorsport.
The Solution
In May, 2016, ManBrands took hold of the official EXEDY Facebook page which at that stage had 3k followers and was lacking engagement. The ManBrands team devised a unique strategy, drawing upon their invaluable experience in the automotive market.
Creating and delivering original and dynamic content to carefully constructed audiences, ManBrands aim was to ultimately boost customer awareness about the overall high-quality and function of the EXEDY clutch range, with an emphasis on directing them to the EXEDY website.
Strategic promotional campaigns were also designed to give back to the EXEDY community with relevant prizes, and to draw new fans to the EXEDY page while continuing to develop a robust databse for future EDM campaigns.
EXEDY’s unique brand personality allowed for a versatile and engaging variety of creative output and has been a cornerstone of the ongoing success of the page.
The Result
Within the eight months of ManBrands managing the EXEDY Facebook page, there has been exponential growth of fans on the page with over 14k new likes. The page now reaches 250k+ people per month and has had 340k+ video views, and garnered 40k+ post engagements.
